Did you know that there are more than 100,000 real estate agents throughout Canada? So for you as an agent, this means that you're up against a lot of competition.
But don't worry! There are things you can do to set yourself apart from the crowd. In this article, we've compiled the 6 things that the most successful realtors do.
Check them out below and implement them in your business today!
1. Make a Schedule and Stick to It
One of the main reasons people get into real estate is the ability to make their own schedule. No longer will you have a boss telling you what time to show up to the office and letting you know when you can leave.
However, this doesn't mean that you can just do whatever you want and expect to make good money as a realtor. You still need to stick to a schedule.
If you don't make yourself a schedule, it's much easier to put off the more difficult tasks on your to do list. It's also easy to get distracted.
And if these things happen, you aren't going to make the type of commission you need to sustain yourself.
Instead, make a schedule and stick to it. Time block your day.
For example, many agents decide to prospect new leads in the morning from 9 to 12. After that from 1 to 4, they'll follow up with clients and respond to emails. Later in the afternoon and evening from 4 to 7, they prioritize showings, open houses, and appointments.
If you want, you can get even more specific. But at least establish an outline for your day.
However, don't forget to schedule breaks for yourself. Take advantage of the fact that you can take a break throughout the day, but jkeep it short. Consider going for a walk, grabbing a coffee, or exercising.
These things will leave you feeling energized and ready for the rest of the day. Your mind and body will thank you and be more productive.
2. Lead Generation
Without leads, you have no business when it comes to real estate. It can be easy to resist lead generation because it means making contact with people you don't know that don't necessarily want to talk to you, which can result in rejection.
But generating leads is crucial. The most productive real estate agents do lead gen everyday.
The great news is that in today's market, there are tons of of ways to lead gen, including:
- Calling FSBOs and Expired Listings
- Knock on Doors in Your Neighborhood
- Hang Flyers in Your Area
There are also lots of other, newer ways to prospect leads. Consider creating a custom website that is designed to gather people's contact information. You should also think about using social media as a lead gen tool.
3. Successful Realtors Follow-Up
Once you've captured leads or made initial contact, that's not where you should stop. It's now time to follow-up with your leads. Successful realtors also do this every single day.
In fact, one study found that 80% of sales require 5 rounds of follow-up, but 44% of sales reps give up after 1 follow-up attempt. So, in order to be truly successful, you just have to keep trying when it comes to your follow-up efforts.
When it comes to real estate, follow-up could mean getting in touch with a website contact or making calls. Also consider using a CRM that can automate some of these efforts.
4. Work with Your Current Clients
Make a goal right now to never ghost your clients. In other words, don't disappear after taking a listing. Instead, stay in touch with your clients and update them on the process as it unfolds.
People appreciate communication. So make it a priority to keep in touch with your current clients.
Maybe set a goal to communicate with at least one current client every day. This is a manageable goal that will make a big difference.
Doing so will make their experience much better, which will benefit you in the form of referrals and positive word of mouth in the future.
5. Network
Speaking of referrals, let's talk about networking. This is another task you should actively do.
How come? Interacting with people and building relationships will benefit your business as you move forward. Basically, growing your sphere of influence (SOI) is always a good idea.
Networking can come in many forms. You could socialize with past clients, industry professionals, or a group of old friends. All of these actions can grow your network.
Also consider networking with neighbors, parents of your children's friends, people from your church, and past coworkers. It's a good idea to make sure all of these people know that you work in real estate.
You never know when one of them will need your services.
6. Delegate
Another thing that productive agents do is delegate. Time and time again, agents comment on the importance of hiring assistants.
In many cases, you simply won't be able to grow your business without some help. And that's where assistants come in.
An assistant will improve your efficiency. They'll take care of small day to day tasks so that you can spend your time networking, prospecting, and making deals. Many agents even have their assistants prospect for them.
However, you shouldn't hire an assistant if you're just starting in the industry. That will be a cost that you probably can't sustain.
But once you start getting too busy to take care of everything on your plate, that's a sign you should start delegating. Doing so will help you take your business to the next level.
If you're ready to hire an assistant, our job platform is the perfect place to find qualified candidates.
Closing Thoughts
Well, there you have it: 5 things all successful realtors do. Take this list and think about your business. What things would most benefit for you?
While all of these ideas are great, it can be hard to implement them all at once. So think about which idea you need the most right now and then start to try it out.
Have questions or want to learn more? Contact our team today.